DECISIONS ARE BEING MADE. JUST NOT BY DESIGN
Most firms invest heavily in strategy, data, operating models, and execution systems yet leave decision-making to chance.
Decision quality depends on individual judgment and experience rather than on a shared, scalable enterprise capability.
As complexity grows, intuition breaks.
The organization moves at the speed of its slowest decision
THE DECISION MAKING OPERATING SYSTEM
Decision Foundation
Decision Foundation
Decision Foundation
Executive workshop to establish a shared language of decision making and align with enterprise decision principles
Decision Visibility
Decision Foundation
Decision Foundation
4-week enterprise diagnostic sprint to surface decision friction, velocity loss and stage of decision flow maturity
Decision Acceleration
Decision Acceleration
Decision Acceleration
12-week program to create the operating logic around how decisions are made, owned, actioned and reviewed
The Decisive Edge
Decision Acceleration
Decision Acceleration
A technology platform that integrates with your workflows to scale the operating logic around how decisions are made
WHO WE ARE
Maddy Rao helps organizations make better decisions when the stakes are high and the signals are noisy.
She works with leadership teams to move beyond reactive, tactical choices toward disciplined frameworks that align strategy, execution, and outcomes. Her focus is on the decisions that define trajectory: the ones that shape resource allocation, market positioning, and organizational capability.
Maddy's decision-effectiveness advisory, The Athena Edge, and her decision-effectiveness platform, The Decisive Edge, form a single operating system. Together, they strengthen how critical decisions are framed, made, and scaled across organizations.
Over two decades, Maddy has worked at the intersection of strategy, decision-making, data, and technology in Asia and the United States. She has worked for the world's largest marketing holding companies and leading global marketers to ensure that strategy, investment, and go-to-market decisions were analytically sound and operationally viable.
That work enables her to bring a systems-level understanding of how decisions actually get made inside organizations: across leadership teams, functions, geographies, and cultures.